Nokian Tyres - Expert in demanding conditions

Nokian Tyres is the world’s northernmost tyre manufacturer that promotes and facilitates safe transport under demanding conditions, while respecting environmental values. In freezing blizzards or heavy summer rain, our tyres offer reliability, performance and peace of mind. We are the only tyre manufacturer that focuses on products and customer needs for demanding conditions.

Our reliable and innovative tyres for passenger cars, trucks and heavy machinery are primarily marketed in areas where changing seasons create demanding driving and operating conditions. We design and produce our tyres for a range of different conditions, which is a unique approach in the tyre industry. The rough roads and extreme weather conditions of the north require different tyre structures and rubber compounds than the warmer climate in Southern Europe, for example.

For more than 80 years, Nokian Hakkapeliitta has been the leading winter tyre brand in the Nordic countries and Russia. Our position as the market and price leader is established by our most important competitive advantages: a quality image that is based on innovations, state-of-the-art technology and decades of user experiences as well as our strong distribution network and competence in logistics.

The group also includes Nokian Heavy Tyres, which focuses on special tyres for the heavy industry, and the Vianor tyre chain, which conducts wholesale and retail sales in Nokian Tyres’ key markets.

In 2016, the company’s turnover was nearly €1.4 billion, and it employed more than 4,400 people. Nokian Tyres is listed on Nasdaq Helsinki. Learn more about the company’s ownership structure.

Excellent production and efficient distribution

Our company has three factories in Finland and Russia. In 2006–2016, we invested about €1 billion in our factories, and the facilities represent the absolute best in the industry in terms of productivity and quality. In addition to our own production facilities, we utilise contract manufacturing according to high standards of quality. In 2016, contract manufacturing accounted for approximately 3% of the total sales volume. We have our own sales companies in Finland, Sweden, Norway, Russia, Ukraine, Kazakhstan, Germany, Switzerland, the Czech Republic, Belarus, Canada, the United States and China. We have obtained quality and environmental certification for our production facilities in Nokia and Vsevolozhsk as well as for the Swedish sales company.

We mainly sell our products in the aftermarket. Our key markets are the Nordic countries and Russia, where Nokian Tyres is the market leader in premium tyres. Central Europe and North America are other important markets for us in terms of profitable growth.

  • Nokian Tyres’ products were sold in 63 countries
  • Russia, Finland, Germany, Sweden and Norway accounted for 68% of all sales
  • Nokian Tyres’ dealer network (Vianor, NAD and N-Tyre) comprised 3,102 outlets by the end of 2016


Nokian Tyres’ growth is supported by the dealer network, which includes the Vianor and Vianor Partner chains, Nokian Tyres Authorized Dealers (NAD) and the N-Tyre network. The extensive Vianor chain spearheads Nokian Tyres’ growth in key markets. At the end of 2016, the chain included a total of 1,501 outlets in 27 countries. The NAD network operated in 19 Central European countries and China with 1,481 outlets, while the N-Tyre network covered 120 outlets in Russia and the CIS countries.

Contact information:
Nokian Tyres plc, Head Office
Pirkkalaistie 7
FI-37100 Nokia

Vianor: Responsible tyre sales and comprehensive service close to the customers

The Vianor chain specialises in car maintenance and tyre services and comprises a network of 1,501 outlets in 27 countries. Our strength is our expertise in challenging driving conditions which stems from our Nordic roots. Most of our outlets are located in the Nordic countries, Russia and Eastern Europe. We also have locations in Central Europe and the East Coast of the United States.

Our retail store chain and online stores serve both consumers and corporate customers. For corporate customers, Vianor has also developed digital services for fleet and tyre management which allow customers to boost their business.

The tyre selection covers all sorts of tyres for passenger cars, vans and trucks as well as heavy specialist machinery. Vianor also represents and sells many other tyre brands in addition to Nokian Tyres’ products. Vianor offers tyres, tyre-related services and car maintenance to all of its customer groups; car maintenance forms an increasingly important part of Vianor’s services. All of the services related to driving are conveniently available under the same roof.

Safety is part of the everyday work

Vianor’s operation is guided by the company’s management system, Vianor Way, which is built around understanding the customers and helping them drive as safely as possible. The sustainability management system complies with the ISO 9001, ISO 14001 and OHSAS 18001 standards. In addition, Vianor’s processes have become even safer over the years, and the company’s trained personnel use appropriate equipment.

Responsibility is visible in the everyday work at Vianor: it is important to properly guide the customer to choose the safest tyres in the price category that the customer has selected. Enabling customers to drive safely is becoming an even more comprehensive process than before because Vianor’s car maintenance services offer customers an easier and better way to take care of the entire car in just one location. The extensive network provides service everywhere.

Our tyre storage service is part of improving safety: we clean and inspect the tyres that we store and if they are at the end of their service life we notify the customer and help him or her purchase a set of new, safe tyres.

An important element of responsibility in Vianor’s service is the inspection card that each customer receives after a tyre change or car maintenance. It contains safety observations made during the work, from tyre inflation pressure to technical faults.

All in all, Vianor is a growing service company that differentiates itself by offering a wide range of products and services for consumers and companies and by continuously developing innovative digital services and an extensive service network. Vianor aims to be a partner that enables all of its customers to drive safely and effortlessly – and enjoy the most comfortable service.

This page is included in KPMG’s assurance scope. Assurance report can be found here.