Your tyre choice matters

Being a pioneer requires having and sharing expertise. As a manufacturer of tyres that provide excellent safety and high quality, we must also carry our responsibility for improving road safety and eco-friendliness and educating people.

The use of fossil fuels, like gasoline and diesel fuel, account for most of human carbon emissions. Carbon dioxide is the most significant greenhouse gas that is generated by traffic. When a tyre rolls against the road surface, the generated friction is called the rolling resistance. The higher the rolling resistance, the higher the fuel consumption. The tyre, therefore, has a direct effect on fuel consumption and emissions from traffic. Fuel consumption during driving is the single most significant environmental impact over a tyre’s service life.

A difference of approximately 40% in rolling resistance results, on average, in a difference of 5–6% in fuel consumption. Such a difference may occur, for example, between tyres with a class A and class F fuel efficiency rating, respectively. With the current fuel prices, a tyre with a more economical rolling resistance can save approximately €300 over a driving distance of 40,000 kilometres. A wise choice of tyres and a careful driving style significantly reduce the CO2 emissions from driving – and save money.

We all can influence our surroundings and the world by seemingly minor choices.

Your tyre choice matters What you can do What we are doing
Your safety Demand On the frontline of safety
• The safety of everyone in your car as well as other people on the road • Tyres with the best safety innovations Our uncompromising product development and testing result in technical innovations that improve the properties of tyres and increase the safety, comfort, and eco-friendliness of driving.
Your well-being • Tyres that are quiet Quiet tyres
• Driving comfort and peace of mind • Tyres that have been manufactured without any toxic or carcinogenic chemicals After fuel consumption, tyre noise is the second most significant environmental effect during the use of a tyre. Our tread patterns feature a number of noise-reducing innovations. The placement of tread blocks, new types of tread compounds, protrusions in longitudinal grooves, and noise cavities all reduce tyre noise.
• Noise levels in your car and the surrounding environment • Tyres that have been manufactured by only using purified, low-aromatic oils Clean raw materials
• Information about the raw materials used in your tyres, tyre makers' working conditions, and the environmental impacts of tyre production We were the world’s first tyre manufacturer to introduce a manufacturing method that only uses purified, low-aromatic oils. In order to improve grip in icy and wet conditions, we use a renewable raw material – canola oil – in our compounds.
Your finances Drive wisely and rotate your tyres Transparent operations
• Fuel consumption per every kilometre You can lower your fuel consumption by up to 0.3–0.5 litres per one hundred kilometres by regularly checking your tyre pressure and selecting tyres with low rolling resistance. To further extend the safe life of your tyres, rotate them mid-season. We monitor all of our operations with sustainable development in mind. All of our raw material suppliers go through the same stringent process. In accordance with our purchasing policy, our product procurement process includes determining the suppliers’ commitment to environmental issues. We require that our contract partners commit to our principles. Transparency also means fostering a spirit of fairness and enthusiasm in our work community, and being a good neighbour.
• Wear resistance of tyres Recycle
• Condition and durability of roads The raw materials that have been used in your tyres deserve a second life. What you no longer need can be used elsewhere.
You can also influence
• Raw material consumption
• Overall consumption of energy and fuel
• Amount of waste
Your choices influence your surroundings and the world!

Tyre labels provide more information for making a purchase

The EU tyre label came into use in November 2012, setting requirements for the fuel economy, wet grip and external rolling noise. The EU regulation aims for safer, eco-friendlier and more economical road traffic by promoting the use of safe tyres that provide good fuel economy.

Very few tyres still have the AA classification. Ten Nokian eLine 2 and Hakka Green 2 products received the EU tyre label’s AA classification in independent tests, which means that they have the best class A rolling resistance and wet grip.

The labels allow consumers to make informed decisions when comparing tyres. The labels apply to summer tyres and non-studded winter tyres.

An ice grip marking would help consumers choose safe tyresJääpitomerkintä helpottaisi kuluttajien turvallisia rengasvalintoja

In northern conditions, ice grip is the most important property for winter tyres. Currently, consumers in the market for new winter tyres do not have any means for comparing tyres in terms of ice grip, as the current markings only include a wet grip rating. Nokian Tyres has called for a mandatory ice grip marking for winter tyres.

All-weather tyres, winter tyres designed for Central European climates and winter tyres tailored for northern conditions all look very similar. By looking at a winter tyre’s rubber compound, tread pattern or markings, it is impossible for consumers to know whether it provides good grip on ice.

Currently, winter tyres have a mandatory EU label, which means that the tyre has passed certain snow grip tests. The EU snow grip label does not indicate whether the tyre provides good grip on ice. There are significant differences in the braking distances between Nordic and Central European non-studded winter tyres. According to braking tests from a speed of 50 kilometres per hour, Central European winter tyres take up to 20 metres longer to stop on ice than Nordic non-studded winter tyres.

Wet grip and ice grip are opposite properties in a winter tyre. Ice grip is primarily affected by the chemical composition of rubber, i.e. how well the rubber maintains its elasticity when in contact with an icy surface. Wet grip, on the other hand, is affected by the tyre’s tread pattern and structure.

Therefore, in order to ensure a safe level of ice grip, consumers should choose the tyre with the worst possible safety rating (wet grip). In this sense, the EU’s winter tyre label is misleading to consumers.

The growth of online tyre sales, used car imports, increase in low-cost products and emergence of new tyre categories (all-season and all-weather tyres) make it more difficult for consumers to know what kind of ice grip their tyres provide.

International tyre manufacturers have developed a test together for measuring winter tyres’ ice grip. The test is currently being standardised by the International Organization for Standardization (ISO). In 2016, Nokian Tyres has publicly promoted its demand for an ice grip marking and raised awareness among decision makers. For this purpose, the company has also worked with consumer organisations and road safety researchers.

An active role as an expert

In 2016, our communication emphasised the significance of the correct choice of tyres and driving style as well as the importance of checking the tyres’ condition and inflation pressure. We participate in road safety initiatives, such as the Finnish projects “Turvassa tiellä” and “Traffic Safety 2025”. We improve our dealers’ competence in educating consumers through Hakkapeliitta eAcademy, which enables learning about the latest product characteristics as well as revisiting older training material. The purpose of new services is to harmonise product information throughout our digital channels.

Traffic Safety 2025 – a joint road safety programmeTurvallinen liikenne 2025 – yhteinen turvallisuushanke

Traffic Safety 2025 is a joint road safety programme by the Finnish Transport Agency, VTT Technical Research Centre of Finland and Nokian Tyres. The objective is to increase traffic safety competence and understanding in Finland and to support decision making for meeting the national road safety goals.

The co-sponsored programme is led by VTT. One of the specific goals of the programme is that the annual number of road fatalities in Finland is no more than 100 in 2025. Nokian Tyres has participated in the Traffic Safety 2025 programme right from the outset.

In 2016, the programme focused on the use of winter tyres in passenger cars in the summer. In the past year, the programme published two scientific articles on studded and non-studded winter tyres, fatal traffic accidents in Finland and how the type of tyres affects the icy and packed road surfaces. Furthermore, the programme’s results were presented in two international seminars.

Services provide safety on the road

We want to create new tyre-related services that contribute to safe driving. Examples of this include SnapSkan, a digital service launched in 2016 that enables drivers to check when it is time to replace their tyres, and the Hakka Guarantee, which covers accidental tyre damage beyond repair. We have offered the Hakka Guarantee to consumers in the Nordic countries for several years.

SnapSkan improves road safetySnapSkan-skannauspalvelu edistää liikenneturvallisuutta

The new SnapSkan technology, created by Nokian Tyres and the tyre and service chain Vianor, informs the driver of the tread depth of their tyres and when it is time to replace them. The first scanning point was launched in a Finnish multistorey car park in December 2016. This groundbreaking digital tyre service will be expanded globally in the coming years.

Nokian Tyres aims at developing safe, comfortable and eco-friendly tyres as well as creating new tyre-related services. SnapSkan is made possible by 3D scanning technology, and it is a new way to measure the tread depth and safety of tyres in a quick and efficient manner.

In SnapSkan, the car is driven across an automatic tyre scanner while a camera identifies the car’s number plate. After scanning, the driver will receive a report of the tyres’ condition by SMS or email, regardless of the manufacturer of the tyres on the car. In the future, the service will be available for free in car parks, for example.

Choosing premium tyres and, in particular, the tread depth of tyres substantially impact braking distance and aquaplaning prevention. By making sure that your tyres are in good condition, you maximise the safety of yourself and others on the road. In Nokian Tyres and Vianor’s shared vision, SnapSkan will improve road safety for millions of people around the world in the future.

This page is included in KPMG’s assurance scope. Assurance report can be found here.